Single Women Directory - Marketing and Advertising

Survey Reveals That Only 50 Percent Of Public Will Celebrate Holiday With A Sweetheart

1/1/1900

The world's largest personal dating service, The Right One and Together with more than 90 offices and affiliates, has made available a comprehensive - and frequently surprising -- survey of Valentine's Day trends.

Included are the findings of an online survey of more than 5,000 Internet users conducted by Esearch.com that reveals that approximately 90 percent plan to celebrate Valentine's Day in some fashion.

But that statistic comes with a revelation that may shed light on the current state of relationships. Only 50 percent of respondents said that they will spend the holiday with a sweetheart. Forty percent will celebrate only with family or friends and 10 percent have no plans to mark the occasion.

"It may be surprising to many that half of the people who responded will not have a romantic partner this Valentine's Day," said Paul A. Falzone, CEO of The Right One and Together. "But it is a statistic we can attest to year after year. This is always a personal introduction service's busiest season. People talk of summer love, but the demand is far greater for winter relationships. People look for someone to spend Christmas with. They want someone to kiss at midnight on New Year's Eve and desire someone to romance on Valentine's Day. As these special days draw closer, our average office will see an increase in business of anywhere from 20-40 percent."

"Increasing work loads, a focus on career and the isolation of the Internet have all contributed to the fact that it is increasingly difficult to meet someone special and have the time to cultivate a relationship," Falzone added.

Among the other statistics unwrapped and uncovered by The Right One™ for this Valentine's Day are:

• The most popular gifts for the holiday include cards (68 percent), dinner (33 percent), candy (33 percent), and flowers (25 percent).

• Though 50 percent of those surveyed plan to shop for their sweetheart at least one week prior to the holiday, 25 percent of men reported that they would leave the task to either February 13th or 14th. By contrast, 37 percent of women reported that they will begin shopping for their significant other at least two weeks in advance.

• The most popular gifts for Valentine's Day are: cards (68 percent); candy (33 percent); dinner (33 percent); flowers (25 percent); stuffed animals ((14 percent); wine and champagne (12 percent); intimate apparel (9 percent) and jewelry (5 percent).

• Although jewelry ranked last among the major gift items purchased for Valentine's Day, it ranked first among the gifts that people want to receive.

• Forty-eight percent of respondents said that the person they will spend the day with is their spouse. Only 22 percent said "a significant other," and 19 percent said they would celebrate with someone they have dated less than a year.

ROMANTIC SPOTS
The Right One has offices and affiliates located throughout the United States, including: California (Sacramento, Walnut Creek and Sunnyvale); Colorado (Denver); Georgia (Atlanta); Hawaii (Honolulu); Illinois (Chicago, Springfield, Rockford and Bloomington); Iowa (West Des Moines, Cedar Rapids and Bettendorf); Florida (Tampa); Nebraska (Omaha and Lincoln); New Hampshire (Bedford); New Jersey (Saddlebrook); Massachusetts (Hingham, Chestnut Hill, Worcester and Woburn); Pennsylvania (King of Prussia, Pittsburgh and Monroeville); Rhode Island (Warwick) and Wisconsin (Madison).

North American locations and affiliates of Together are: California (Encino, Los Angeles); Indiana (Ft. Wayne, Indianapolis, Mishawaka); Kansas (Wichita and Overland Park); Kentucky (Lexington, Louisville); Louisiana (New Orleans); Maryland (Columbia, Frederick); Missouri (Kansas City); Minnesota (Edina); Nevada (Reno); New Hampshire (Hooksett, Nashua, Portsmouth, Salem); New Jersey (Bridgewater, Clark, Colts Neck, Lawrenceville); North Carolina (Charlotte, Greensboro, Raleigh); Ohio (Cincinnati); Oklahoma (Oklahoma City, Tulsa); Pennsylvania (Mechanicsburg and Doylestown); South Carolina (Columbia, Greenville); South Dakota (Sioux Falls); Texas (Austin, Dallas, San Antonio, Beaumont, Houston) and Virginia (Falls Church).