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DORINHA JEANS WEAR™ launches The World’s Smallest Zipper Jeans.

1/1/1900

Small is beautiful. Small is sexy. And if you're talking about low-rise jeans, small is better - when it comes to zippers, that is. Just in time for Back To School, DORINHA JEANS WEAR™, the low-rise denimwear label that gave women "The Original One-Inch Zipper,"™ ups the fashion factor by inching further south with what is possibly "The World's Smallest Zipper."™

This one-click wonder nestles tantalizingly low in the rise of a limited edition, five-pocket, light stonewash denim jean, currently exclusively available from the DJW website. No mere gimmick, the custom-manufactured One-Click Zipper fly is fully functional – and the denim features the sexy, stretchy, hug-you suppleness that is the calling card of all DJW designs. With barely a hundred pairs of these One-Click Zipper jeans manufactured, period, these won't stay available for long.

Since debuting at Below The Belt and Off the Wall stores in Canada last summer, Dorinha jeans, designed by Vancouver-based, Brazilian-born Dorinha and managed and marketed with business partner Dale R. Reynolds, have been a hot sell – whipping straight off the racks and onto the hips of fashion-aware women. The individually designed, lower back-baring, abs-revealing flare-leg jeans with the sexy six-inch rise come in sizes 0-11, and are made from Brazilian-grown cotton. Now also at seven other clothing retailers in the Lower Mainland, the jeanswear is attracting attention and sales figures from Germany to Japan.

Hot new styles include a medium stonewash jean featuring a cellphone pocket low on the right flared pant leg, jeans with extra large belt loops, a line of stretchy knit flare pants, denim skirts and shorts. Also new is a line of Supplex microfibre tops and ultra-low cut underwear; for a limited time, a pair of matching underwear is complimentary with a few select jeans styles this season. Completing the look is a matching line of purses made from actual Dorinha jeans, with faux leather detailing, straps and the DJW label.

Dorinha designs with a sensual, Latin flair and an instinct for creating fabulously fashionable, functional clothing that women from 14-40 love to wear. DJW can be found at discerning clothing retailers that include all Below The Belt and Off the Wall locations in B.C., Alberta and Ontario, and Hangers and SOHO in West Vancouver. Everything is not always available everywhere; for more information, to order the jeans online or for specific retail availability, please email infodjw@dorinhawear.com or visit dorinhawear.com.