Gay Personals Directory - Jewelry

Company Adds Edgy matchmaking service to Portfolio

Incode Corporation today announced its
plans today to acquire VanityDate, a special interest matchmaking service
devoted to match-making for exceptionally successful and attractive singles.
Incode expects to close the acquisition of VanityDate in line with the
completion of Incode's proposed acquisition by BIB Holdings, Ltd. ("BIB")

VanityDate is an exciting new exclusive matchmaking service where successful singles
can meet exceptionally attractive and intelligent partners in a selective,
discreet and confidential process. Nate Ohayon, VanityDate's founder and
president, said that "this is about enhancing the selection process. Given
their lifestyles, very successful and attractive people often have a difficult
time finding suitably attractive and interesting partners - partners that are
within their league so to speak. VanityDate was founded to address this
compelling problem."

Incode's plan is to expand on VanityDates's current model and subscriber
base. Incode believes that community-centric niches are inclined to higher
rates of conversion and retention and are therefore capable of lower
subscriber acquisition costs and higher rates of return relative to generic
online matchmaking sites.

Jim Grainer, Incode's president and chief financial officer, stated that
"unselective online matchmaking sites are approaching saturation and the point of diminishing
returns in terms of dollars spent on customer acquisition relative to the
population of singles using the internet. We continue to see niches in the
online matchmaking sites sector as a significant arbitrage opportunity today, and we see
VanityDate as a model that lends itself to somewhat higher rates of return out
of a relatively concentrated and affluent niche. We are very excited by the
addition of VanityDate to our portfolio."

The Online matchmaking sites Industry

21% of Internet users browsed online matchmaking sites in the last year and
13% posted their own profiles." Similarly, Hitwise, reported the market share of
visits to online matchmaking sites in the U.S. has grown over 52%, making online
matchmaking sites one of the fastest growing categories on the web.

About VanityDate, Inc.

VanityDate's ambition is to be the leading specialized online dating
service devoted to matching successful singles with exceptionally attractive
and intelligent partners.

About Incode Corporation

Incode was founded in 2004 to acquire, develop and commercialize
innovative and profitable subscription-based eBusinesses in the online matchmaking sites,
information, retail, industrial, and financial services sectors.